BENTONVILLE, Ark. (BRAIN) — Van Dessel Cycles, a high-end bike brand, will be opening a pop-up store in Bentonville from September 5th until September 25th. The store will be located at 918 West Central Avenue and will showcase a range of the brand’s most popular models, including road, gravel, mountain, e-MTB, and cyclocross bikes.
“We’re stoked to bring Van Dessel to Bentonville, a city with such an awesome cycling culture and community,” said Jayme Lynch, the brand manager at Van Dessel. “The pop-up shop is a great opportunity for us to connect with local riders, offer them an opportunity to demo our bikes, and provide them with a chance to get a great deal on a new bike.”
The brand, owned by Kent International, will hold a soft opening event on the 5th from 3-6 p.m. with refreshments. The store will have its full opening the next morning at 10.
Belgian bikemaker Van Dessel known for craftsmanship and quality
Van Dessel Cycles, a Belgian bicycle manufacturer founded in 1990 by Patrick Van Dessel, has garnered a reputation for producing high-quality, hand-crafted bicycles. The company’s dedication to both functionality and aesthetics has attracted a loyal customer base worldwide. Van Dessel bikes are characterized by their unique blend of classic design elements and modern technology, appealing to riders who value both performance and appearance.
