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A view of Pinnacle Mountain from the Arkansas River Trail in North Little Rock.

Arkansas Tourism and Outdoor Recreation Economies Reach New Heights in 2024

LITTLE ROCK, Ark. — Arkansas welcomed 52 million visitors in 2024, a 2.6% increase over the previous year, marking another record-breaking year for the state’s tourism economy. According to the Arkansas Department of Parks, Heritage and Tourism (ADPHT), those visitors spent $10.3 billion across the Natural State, representing a 4% rise in direct visitor spending over 2023. When factoring in supply chain and income effects, Arkansas’ total tourism-related economic impact reached $17.4 billion. That impact supports local businesses, generates jobs, and reduces tax burdens across the state. “From beautiful rivers and lakes to world-class hiking and mountain biking trails, Arkansas

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A view of Pinnacle Mountain from the Arkansas River Trail in North Little Rock.

Arkansas Tourism and Outdoor Recreation Economies Reach New Heights in 2024

LITTLE ROCK, Ark. — Arkansas welcomed 52 million visitors in 2024, a 2.6% increase over the previous year, marking another record-breaking year for the state’s tourism economy. According to the Arkansas Department of Parks, Heritage and Tourism (ADPHT), those visitors spent $10.3 billion across the Natural State, representing a 4% rise in direct visitor spending over 2023. When factoring in supply chain and income effects, Arkansas’ total tourism-related economic impact reached $17.4 billion. That impact supports local businesses, generates jobs, and reduces tax burdens across the state. “From beautiful rivers and lakes to world-class hiking and mountain biking trails, Arkansas

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A mountain biker wearing a helmet and red shirt rides along a sunlit forest trail. Text on the left reads, “FRANKS DERMATOLOGY – Healthy Skin for For Every Arkansan. YOU PACKED YOUR HELMET… DON’T FORGET YOUR SPF.” Contact information and website are also included.

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