LITTLE ROCK, Ark. — Arkansas welcomed 52 million visitors in 2024, a 2.6% increase over the previous year, marking another record-breaking year for the state’s tourism economy. According to the Arkansas Department of Parks, Heritage and Tourism (ADPHT), those visitors spent $10.3 billion across the Natural State, representing a 4% rise in direct visitor spending over 2023. When factoring in supply chain and income effects, Arkansas’ total tourism-related economic impact reached $17.4 billion. That impact supports local businesses, generates jobs, and reduces tax burdens across the state. “From beautiful rivers and lakes to world-class hiking and mountain biking trails, Arkansas