LITTLE ROCK, AR, January 13, 2025 — Metroplan has published its 2024 Economic Review and Outlook, providing a comprehensive analysis of economic trends in the Little Rock-North Little Rock-Conway Metropolitan Statistical Area (MSA). This edition focuses on the impact of tourism and recreation on the region’s economic health and quality of life, both critical factors in attracting businesses and residents.

The report highlights Central Arkansas’s strategic investments in sports complexes, trails, and recreational facilities, which draw visitors and bolster local economies while improving the quality of life for residents. Key insights from the report include:
- Tourism Impact: Central Arkansas generates 21% of the state’s tourism tax revenue and plays a central role in Arkansas’s transportation network, including its busiest airport, making it a hub for travel and tourism activity.
- Trail Investments: The planned Central Arkansas Regional Greenways system will span 222 miles, connecting most Metroplan member cities and enhancing the region’s transportation and recreation options.
- Community Success Stories:
- Cabot has effectively attracted statewide and national sporting events by leveraging its facilities and fostering community engagement.
- The Arkansas River remains an underutilized asset, with businesses like Rock Town River Outfitters showcasing its potential through kayak and bike rentals and pontoon boat tours.
- Local Initiatives: Cities such as Jacksonville, Benton, Little Rock, Conway, and Vilonia are investing in projects that enhance livability and economic opportunities.
The report also provides updates on broader economic trends:
- Job Growth: Central Arkansas experienced a 2.2% year-over-year job growth rate in August 2024, outperforming the national average of 1.5%. Growth has been diversified across multiple industries, with warehousing emerging as a regional focus.
- Construction Activity: Despite high interest rates impacting residential construction, commercial and institutional construction surged in 2023, contributing to a total construction value exceeding $1.5 billion.
- Housing Trends: The average stated value of new homes declined in 2023 after years of increases, with Benton emerging as the highest-valued market. Jacksonville and North Little Rock remained the most affordable locations for new homes.
Metroplan publishes Metrotrends twice annually, with the Economic Review and Outlook released in the fall/winter and the Demographic Review and Outlook in the spring/summer. All content is available for republishing with credit.
For more details, read the full report at Metroplan Economic Review 2024.
About Metroplan:
Metroplan is the federally designated metropolitan planning organization for Faulkner, Lonoke, Pulaski, and Saline counties. Founded in 1955, the organization is a voluntary association of local governments focused on regional planning and development.
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